eva, Author at Brooke Law Group (Formerly The Brooke Consultancy LLP)

Remote Working & Cyber Security – Have you built a Trojan Horse?

Posted on 4 November 2024 by eva

Over recent years, and particularly after the impetus of pandemic response, remote working has become increasingly prevalent across the economy. In parallel with this evolution has been a drive towards the ‘cloud’ as the basis of IT infrastructure. Whilst this combination brings tangible benefits, security threats can get overlooked. In the ‘old’ world, physical IT […]

Posted in Blog | Tagged business advice, data privacy, data protection, information security, IT equipment, legal advice, pandemic, remote work | Comments Off

Decoding Intellectual Property Rights

Posted on 16 May 2024 by eva

A primer for startups Why bother with IP? Intellectual property (IP) is a much-talked-about, but little-understood, part of the startup world. They are little-understood because they are legal rights. As a result, the discussions are often full of jargon and based on the assumption that these rights should be defended at all times and in […]

Posted in Blog | Tagged design, intellectual property, intellectual property rights, IPR, logo, patents, startups, trademark | Comments Off

Why invest in the Czech Republic?

Posted on 30 August 2023 by eva

The Czech Republic as a country in the heart of Europe has always been an attractive destination for starting a business for many foreigners. The country is a member of the European Union, offers favourable and safe business environment, skilled workforce, stable legal system, a very high level of general safety for living, good quality […]

Posted in Blog | Tagged business advice, Czech Republic, Europe, international trade, investment incentives, investments, legal advice, real estate, technology | Comments Off

CPTPP: Free Trade Agreement

Posted on 15 May 2023 by eva

The UK has reached an agreement in principle to join the CPTPP. It is a landmark move reaffirming the UK’s commitment to the Asia-Pacific region which is seen as a key economic and security priority for the UK. CPTTP is a trade bloc comprising 11 sovereign countries with a combined GDP of £11trillion once the […]

Posted in Blog | Tagged business advice, CPTPP, export, freeports, import, Indo-Pacific region, international trade, legal advice, new markets, trading, UK | Comments Off

New Immigration Applications for the Post-Brexit world

Posted on 18 December 2022 by eva

What does the UK’s post-Brexit immigration landscape look like? Certainly for European nationals the era of free-movement is over, however despite the long arguments about immigration control during these last few years, the immigration picture does look favourable for some. Sponsorship Licence and Skilled Work According to the released Home Office “Sponsorship Transparency Data” there […]

Posted in Blog | Tagged brexit, entrepreneurs, immigration, innovator visa, mobility, skilled worker, sponsorship licence, trade, UK, visa | Comments Off

UK: Employment relations now and then

Posted on 23 November 2022 by eva

I have been an Employment lawyer for over twenty years both in-house and as a partner in several central London law firms. In that time Employment law has changed dramatically. To begin with the EU vastly increased employment rights and even though we have gone through Brexit we are still bound by EU Directives such […]

Posted in Blog | Tagged communication, employers, employment, Employment Tribunal, Equality Act 2010, Human Rights, UK | Comments Off

Brexit – Exporting to and from the EU now

Posted on 18 November 2022 by eva

The UK has left the EU customs union, single market, and VAT area. The Trade and Cooperation Agreement (TCA) sets out the terms of UK trade with the EU from 1 January 2021. This article is a general overview of some of the issues arising from trade with the EU. Businesses find dealing with the […]

Posted in Blog | Tagged brexit, EU, export, free trade, import, Northern Ireland, rules of origin, tariffs, TCA, trade, UK | Comments Off

UK Immigration Rules: New routes – An Update

Posted on 9 November 2022 by eva

In our last blog post, we set out the Government’s planned changes to the system for UK work visas. Since then, the Government has implemented those changes, so we can now see better what they mean in practice. Investor Visa There remains no further guidance from the Government on how exactly they plan to replace […]

Posted in Blog | Tagged business advice, freeports, global business mobility, immigration, innovators, international trade, legal advice, sponsor licence, trends, UK expanson worker, visa | Comments Off

Understanding the Legal Side of Naming and Branding

Posted on 24 August 2022 by eva

A brand name is the first thing customers hear when engaging with a product or service creating a sense of association. Building a brand is one of the most strategically important decisions business owners can make – strong brands command price premiums, engenders customer loyalty and generates higher returns for the business and investors who […]

Posted in Blog | Tagged branding, ESG, intellectual property rights, IPR, legal advice, marketing, public relations, strategy | Comments Off

The Growing Importance of Litigation PR

Posted on 24 August 2022 by eva

Let’s talk about Johnny Depp and Amber Heard. Heard sacked her PR team mid-trial, reeling from bad press with hashtags like #JusticeforJohnnyDepp racking up 3 billion views on TikTok. The Court of Public Opinion had firmly turned against her, and the case is a perfect example of the growing importance of litigation communications in the […]

Posted in Blog | Tagged crisis communication, legal advice, legal dispute, litigation pr, public relations, reputation, reputation management, reputation risk | Comments Off

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